The Elevate Collective is an intentional community built for leaders, founders, and evolving professionals across all industries who are ready to step away from hustle culture and build a way of working—and living—that actually feels life-giving.
For more than two decades, storytelling, brand strategy, and human connection have been Trena Laine’s craft and compass.
From the raw vulnerability of her published memoir to guiding executive teams through cultural shifts, Trena believes that when we speak with truth and intention, the right words change the room.
Her voice has been featured on stages, in corporate workshops, on podcasts, and across major broadcast platforms. Whether speaking on workplace mental health, sustainable leadership, or navigating career pivots, Trena brings grounded strategy and genuine warmth to every audience.
Access Trena's Speaker Sheet
Direct from Trena’s materials
Turning Adversity into Your Competitive Advantage.
Scaling Your Business Without Losing Your Heart (or Your Mind)
Navigating the Shift from Linear Jobs to Portfolio Success.
Why Modern Consumers Choose Values Over Features.
A keynote rooted in Trena’s lived journey through grief and reinvention in a society that dictates hustle culture.
“Real growth happens when we stop trying to perform for an audience and start connecting with people who value truth over hustle.”
A sought-after voice on modern leadership and human alignment, Trena Laine is a speaker, author, and strategist working at the intersection of workplace culture, personal resilience, and mental health.
From corporate stages and broadcast features to executive boardrooms, her story and grounded insights drive meaningful transformation for organizations, teams, and evolving professionals alike.
From Stage to Scholarship
Trena’s advocacy extends deep into community and philanthropy, including the Aaron Daniel Olfert Scholarship Fund—supporting students pursuing Occupational Health & Safety in memory of her late husband, Aaron.
Her advocacy highlights
Stay connected with Trena’s speaking calendar, upcoming workshops, and community events.
Online Event
Trena’s book Dear Aaron is a deeply personal story of loss, alignment, and choosing to rebuild with intention. It has become a cornerstone for her thought leadership.
Readers have shared that her words are “lived, not theory,” offering insight that moves beyond the page into personal and professional transformation.
“Trena’s words became the gentle but firm voice in my head, reminding me: ‘Slow down. Focus on yourself. What you’ve done today is enough. Take a break.” Each time I feel overwhelmed, racing against the clock, I hear her wisdom echoing, and it grounds me.
Her message is more than inspiration; it’s a lifeline. Especially knowing that when Trena says “life is short,” she speaks from a place of truth and lived experience. Dear Aaron is a powerful, heartfelt reminder of what truly matters.
I wholeheartedly thank Trena for the gift of this book, for her insight, her courage, and her gentle insistence that it’s okay to pause. I encourage everyone, especially those stuck in the rat race of trying to keep up, to read her words. You’ll walk away with more than just a new perspective; you’ll walk away with permission to breathe.”
– Jacquie Verenka, Founder & CEO, JV Ventures
Grounded guidance, corporate facilitation, and transformative spaces for leaders and teams.
THE IMPACT JOURNAL
Stay connected with Trena’s thought leadership through her Journal.
Submit an inquiry through our contact form or access Trena’s Speaker Sheet. Our team will follow up to discuss availability, event details, and tailored topics for your audience.
A private community and connection space for leaders, founders, and evolving professionals seeking honest dialogue, exclusive essays, and live virtual gatherings without the social media noise.
You can donate directly to the fund, attend related fundraising events, or share the initiative with your network. The scholarship is awarded to individuals in Occupational Health & Safety (OHS) or related fields, honoring Aaron’s legacy in workplace safety and wellness.
Her keynote and workshop offerings include resilience, burnout recovery, branding with authenticity, leadership in complex times, and personal transformation (Dear Aaron: Grief, Growth & Grace).
Corporate executive teams, event organizers, conference planners, and organizations looking to cultivate psychological safety, sustainable leadership, and mental health awareness in the workplace.
Trena bridges high-level strategic insight with raw, authentic vulnerability. Her grounded, heart-centered approach moves audiences past surface-level hustle and into actionable clarity and personal resilience.
Yes. Trena facilitates both in-person stages and live virtual masterclasses, workshops, and global panels.
Dear Aaron is available globally through major book retailers, Amazon, and select independent bookstores. You can also find direct links on our site.
Established in memory of Trena’s late husband, Aaron, this fund supports students pursuing education in Occupational Health & Safety through the Alberta Association of Safety Partnerships.
Absolutely. Every keynote, panel, and workshop container is tailored to align directly with your organization’s specific culture goals, event themes, and audience needs.
21+ Years of Leadership: A Global Voice for the Corporate and Business Sectors.
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