For over two decades, Trena Laine has been a driving force in entrepreneurship, operational leadership, and brand architecture. Her journey began in the fast-paced world of skin therapy and makeup artistry, where she built a highly successful, multi-award-winning brand from scratch.
But this chapter was about far more than aesthetics. From Calgary studios to national media sets, Trena spent twenty years working face-to-face with real people, real stories, and real careers in motion. In that time, she mentored over 1,200 professionals, developed rigorous training programs, and ran the daily gauntlet of scaling a business.
It was during this era that the cracks of traditional “hustle culture” became impossible to ignore. Trena witnessed firsthand how ambitious professionals were sacrificing their mental health, boundaries, and well-being at the altar of superficial success. This realization sparked a pivotal shift: true transformation cannot just be on the outside.
Today, Trena has completely stepped away from service-based beauty aesthetics to focus entirely on high-level strategy, keynote speaking, and legacy work. As a seasoned brand architect, she guides executives, teams, and entrepreneurs across diverse industries to unlearn the grind, master strategic pricing, and design business frameworks that prioritize psychological safety.
The catalyst for this present chapter was born out of profound personal loss and resilience, beautifully captured in her published memoir, Dear Aaron. Her book has evolved into an active screenplay adaptation project, opening doors to creative storytelling on a national scale.
Whether she is facilitating an immersive corporate workshop, delivering a keynote address, filming media segments, or hosting raw, unfiltered business conversations, Trena’s present mission is clear: creating spaces where leaders can build value-driven careers that are as resilient as they are impactful.
The future of the Trena Laine brand is dedicated entirely to sustainable impact, advocacy, and legacy building. True leadership isn’t about short-term trends; it’s about what we leave behind.
Moving forward, this space serves as a launchpad for deep community initiatives and corporate partnerships that champion workplace wellness and mental health as fundamental safety metrics. A central pillar of this future vision is the stewardship and expansion of the Aaron Daniel Olfert (ADO) Legacy Fund, ensuring that grief, resilience, and hope are translated into meaningful opportunities and scholarships for the next generation.
Trena’s message for the future is uncompromised: you are allowed to evolve, pause, and rebuild your career in a way that feels honest, secure, and sustainable. First, we secure our personal well-being—then, we build empires that last.
Award-winning & Nominated :
As a beauty brand that changed the way artists worked together and supported entrepreneurs.
20+ Years of Entrepreneurial Leadership :
Transitioned from a successful studio founder into a high-level corporate strategist and brand architect.
Keynote Speaker & Media Guest:
Featured across national media and corporate platforms, facilitating essential conversations on mental health, boundaries, and heart-centered leadership.
Published author of Dear Aaron
A memoir that explores resilience, purpose, and balancing ambition with well-being.
Host of The Uncut Podcast:
Providing candid discussions on mental health, grief, love, and the workplace today.
1,200+ Professionals Mentored:
A trusted educator with a legacy of guiding teams and individuals through career pivots and sustainable scaling
Sharing Trena Laine’s Past, Present, and Future framework is the story of evolution.
This is why we are qualified to teach sustainable leadership today—Trena has lived through the grind, survived the ashes, and built a framework to help others do the same.
Impact at a Glance:
Trena’s personal story has shaped her journey as a mentor and educator.
Dear Aaron is a deeply personal memoir that explores love, loss, resilience, and finding purpose in the midst of grief. Through her own experiences, Trena shares insights on:
“If you’ve ever struggled with burnout, grief, or redefining success—this book was written for you.”
“Beauty and joy is an inside job—from how we feel, to how we show up in our lives, and to how we define success on our own terms. My mission continues to help others break free from the pressures of hustle culture and find fulfillment in both their personal and professional journeys.
Whether through my book, my podcast, my coaching, or my masterclasses, I have encouraged conversations that should not be taboo when it comes to leading our lives the way we see fit. You first, then build your success and career around what you need.”
We welcome you — I’m grateful you chose you.”
